Kool-ex Cold Chain Limited has started a separate vertical to exclusively cater to the Horticulture Industry. Horticulture is the branch of agriculture dealing with the art, science, technology, and business of plant cultivation including cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and non-food crops such as grass and ornamental trees and plants. High delivery costs, caused primarily by a fragmented supply chain, bad logistics, together with poor standards, lack of adequate Cold Chain Infrastructure are hurting India's horticulture exports much more than trade barriers, according to a World Bank report. This is besides the huge losses incurred in domestic consumption, due to unavailability of adequate infrastructure.
Despite producing 11 per cent of the world's vegetables and 15 per cent of fruits at very competitive costs of about 53 per cent and 63 per cent of average global prices, India's share in global fruits and vegetables trade has remained at only 1.7 per cent and 0.5 per cent, respectively, the report points out. To address the growing need for this service KOOL-EX has conceptualized and launched its ‘Horticulture Division’.
The World Bank study is based on primary value chain surveys of 10 horticultural items, 1,400 farmers, 200 commission agents and 65 exporters across 17 Indian states. Horticulture and fisheries now account for half the growth in India's total agricultural production, currently estimated at 2.6 per cent.